listings overview

The automotive aftermarket for maintenance and repair is estimated at over $150 Billion per year. However, it is extremely fragmented, with no single provider having even a 1% market share. The automotive aftermarket for maintenance and repair is bigger and more fragmented than the pre-Starbucks coffee market; however, customers typically are more unhappy with the available choices.

The stereotype for an auto service garage typically is well deserved:

•      * Many are dishonest
•      * Most are incompetent
•      * Shops actually run by a decent mechanic usually aren’t good at business or customer relations.

The typical customer’s perspective is that: he/she:

•      * Goes to the auto repair shop with some partially undefined problem
•      * Gets told by the mechanic, often after it is too late to seek an alternative opinion, that there is more wrong and/or a bigger problem than the customer realized
•      * Waits longer for the repairs than he/she’s told it will take; is treated poorly, and finally
•      * Leaves having paid more than he/she expected.

And, typically, women in particular feel threatened or at least annoyed by the attitudes of most auto repair store staff.

Mike's Master Mechanics, Inc., a chain of automotive maintenance and repair stores currently operating in the Las Vegas area under the name Mike's Master Mechanics™, was created to change all that. Its mission is “do it differently, do it better”, to be “a mechanic you can trust”. Mike's Master Mechanics didn’t reinvent the wheel; it just brought generally expected service and customer relations standards to an industry where they have rarely been applied. Competence and integrity are at the heart of all our operations. The Company strives to operate as social capitalists – treating everyone the way one would hope to be treated, whether they be: customers, suppliers, employees or franchisees.

Mike's Master Mechanics' approach is straightforward:

• 100% customer satisfaction is a must.

• The Company has changed the way mechanics typically are paid. “We pay people for making customers happy, and how hard they work. “We’ve removed the economic stimulus to upsell and/or lie”. Rather than commission-based pay and piece work labor compensation (which encourages mechanics to offer repairs that may not be needed), the Company offers full-time positions with regular wages and benefits, vacation, and overtime pay.

• The Company intends to change how franchisees are treated. Most automotive franchisors prey upon their franchisees, leaving them scrambling to survive. The Company’s franchisees will make money; thus, unlocking a key to building a national, branded franchise organization.

• The Company’s corporate culture promotes “being nice”. Nice to each other. Nice to the Company’s customers. Nice to the community.” Even the Company’s policy manual notes: “we have a “no jerks allowed” policy”.

	Master Franchise Summary
Minimum Net Worth	$300,000
Master Franchise Fee	$136,000 - $345,000